Artificial intelligence (AI) can help power up your marketing. AI has the potential to increase productivity and ROI by up to 40 percent. From customer service to increasing ROI, AI can benefit your marketing campaigns and take productivity to the next level.
What is AI marketing?
AI marketing uses technology to get better results for marketing campaigns ultimately driving revenue and creating a customer experience that drives trust and stickiness.
Businesses can automate repetitive tasks and free up time for more creative work. AI can also provide insights via data analysis. The human eye cannot always see what the data clearly indicates, while AI allows business leaders to make better informed decisions regarding their marketing strategies.
Automation
Mindless tasks can eat up multiple hours in the workweek. Repetitive tasks can result in costly mistakes. AI can provide accuracy and consistency when:
- Sending reminders for upcoming deadlines
- Filling out online forms
- Generating reports based on collected data
- Organizing files and folders
- Creating documents from templates
Cost savings
Creating and employing marketing strategies requires numerous resources. Team members can work quickly and efficiently, reducing costs and increasing revenue.
AI takes on repetitive tasks and greatly reduces errors. Creatives can spend more time on strategizing and performing critical tasks. Think A/B testing and generating subject lines.
Increased ROI
Creating predictive customer analysis and designing customer journeys can allow marketers to better understand customers and improve their experiences. This can lead to skyrocketing ROI by gaining improved customer insights and better segmenting — without spending a small fortune or annoying customers/clients with imperfect campaigns.
Increased personalization
Online shopping has now become personal and a way to win customers’ hearts. AI can personalize content such as:
- Websites
- Emails
- Social media posts
- Video
One example is the exploding popularity of mobile-friendly push notifications. These get more attention and create a sense of personalization. AI can also make product recommendations for a personalized experience to help businesses with their targeting.
Smarter and faster decision making
AI marketing can also help businesses make smarter and faster decisions. By quickly collecting and tracking real-time data, AI allows marketing teams to focus on objective strategy while a campaign is still running.
Sales forecasting
Business goals should include exceeding customer expectations to gain more sales. Effective data collecting via AI allows customers’ pain points to be understood and their past purchasing actions to be harnessed. AI can predict what a customer/client will buy next and how much, driving higher sales and forming business intelligence.
Inventory can be properly balanced without under or overselling.
Get AI-powered customer insights
AI was designed for top-tier data collection that analyzes social media platforms, on-site interactions, geographic specials, purchase behaviors, past interactions/communications and preferred content. Businesses can finally understand customers and create bespoke experiences for them.
Marketers can create personas based on algorithms and perfect customer segmentation. AI can play matchmaker with customers and products, balancing inventory.
Data can identify trends and patterns, and AI helps in the informed design of targeted marketing campaigns.
AI-enhanced PPC advertising
Pay-per-click (PPC) advertising and AI are perfect partners in marketing, resulting in:
- Smart bidding
- Micro-moment targeting
- Responsive ads
- Performance analysis
- Dynamic search ads
- Price optimization
- Account management
Chatbots
AI helps build improved customer service. Bots can answer the same question over and over again. This includes questions on prices, quantities, and sizes.
Speech recognition
AI has speech recognition capabilities. Think Siri, Google Assistant, and Alexa. As more households get a smart speaker, marketers need to jump on these voice shopping platforms.
Dynamic pricing
AI can strategize personalized pricing. This is done by determining demand and/or supply as seen prominently in ride-sharing apps like Uber and Lyft. AI predicts real-time pricing via cookies, history, and searches.
Dynamic pricing refers to price adjustments when demand is up or down. This can be seen with reduced rates for unsold hotel rooms and flight tickets.
Automated email content curation
Personalized content isn’t just about sharing. Content must be valuable to secure engagement. AI lets companies curate content that increases the chances of purchasing.
Curating content includes segmenting audiences and their targeting emails. Think personalized newsletters for each audience.
The future of marketing is now. Businesses must keep up with competitors by incorporating AI into marketing tools and strategies. By gathering data about customers/clients, highly personalized marketing campaigns that resonate with targeted audiences can yield unprecedented results.
Traditional marketing cannot compete with this astounding level of personalization. AI allows automation for a welcoming customer experience. Small businesses can scale without increased manpower.
While automation has caused a lot of roles to disappear, the growing digital skills gap is creating opportunities for many lifelong learners as well as under-resourced groups (women, POC, disabled, etc), to help companies stay agile in the face of constant innovation and disruption. Learn more at https://thrivedx.com/.
