Digital Marketing Bootcamp
Equip your learners with the essential training and skills needed to be innovators in the world of digital marketing and advertising.
Digital Marketing
Create a path to digital success
Demand for advertising, promotions, and marketing professionals is projected to grow around 10 percent from 2020 to 2030, according to the U.S. Bureau of Labor Statistics. Following the COVID-19 pandemic, digital transformation has accelerated, more than tripling from previous years. As a global shift has been seen across the workforce, companies have been left in need of workers with digital marketing and other skills – and job candidates with applicable, specialized training.
These digital marketers directly manage e-commerce traffic, social media initiatives, business budgets on ad spend, and target customer and business leads for the highest return on investment. Through in-class formation of a digital marketing agency simulating real-world marketing teams, learners gain unmatched experience in managing and executing successful digital marketing campaigns.
With the responsibility of charging forward into the digital arena with brand awareness, digital marketers are in-demand for new roles and highest on the bidding list for competitive salaries.
Digital Marketing Program Outline
The ThriveDX Digital Marketing Bootcamp sets learners up to thrive in the multifaceted digital marketing space. Our expert instructors mentor and equip learners with the most innovative digital marketing and advertising tools, tactics, and techniques to give learners the skills they need to join any marketing agency, or start their own agency or business. Bridge the global digital skills gap with a practical, market-driven curriculum that meets the demands of the industry and sets you up for success as a leader in the digital space.
Introductory Course
The Introductory Course is a fundamental digital marketing course that provides learners with a strong foundation to build the groundwork necessary to understand the ins and outs of the digital landscape. Learners explore everything from industry terminology and advertising platforms to the basics of search engine optimization (SEO) and pay-per-click (PPC) strategies.
Fundamentals of Marketing
In this course, learners take their first dive into the world of digital marketing, exploring marketing strategy through instruction on buyer personas, inbound and outbound marketing, branding, data analytics, and other strategic tools and techniques.
Content Marketing
Learners enter the Content Marketing course with the basics of marketing knowledge to further explore the variety of content formats that exist. Learners sharpen their writing and content creation skills to make engaging and effective content for target audiences, analyzing and applying best practices for SEO-based website copy and blogs, social media platforms, online forums, and other multimedia content.
Customer Relationship Management (CRM)
Learners discover the many components of building and managing customer relationships by identifying contacts and navigating the industry tools such as Salesforce and HubSpot CRM. Through the proper organization of a customer relationship management system, learners successfully master how to monitor and track customer engagement throughout the buyer journey.
Web Development for Marketers
Beginning with a concept, learners develop their own branded website using WordPress, HTML, and CSS with plug-ins and themes. Learners also practice uploading and publishing website content in preparation for advanced website optimization in upcoming courses.
User Experience (UX)
Next to content, visual design is the second most important component of marketing collateral before optimization occurs. Without UI design and UX design, digital results would not perform as highly as they would with proper strategy. Learners therefore gain knowledge and skills in user experience design that drives effective results in the marketplace by covering the topics of interface adaptation, optimal integration, and banner creation to best formulate user experience and user design projects.
E-Commerce
Business that still flock to brick and mortar storefronts are quickly falling behind. As shoppers move increasingly towards online shopping, e-commerce has become an important aspect of business. Learners discuss and practice how to build and manage an e-commerce operation, from initial set up to product management and e-commerce strategy. This course discusses successful e-commerce practices and explores leading e-commerce platforms such as eBay, Shopify, Etsy, WooCommerce, and Amazon.
Data Analytics & Visualization
Without measurable data demonstrating actionable results, the growth of any business would grow stagnant or decline. In order to assess and strategize growth to scale, digital marketers with expertise in data analytics and visualization are becoming more in-demand as specialists necessary for guiding marketing campaigns to both success and efficiency. Learners navigate and discuss the stages of monitoring, analyzing, and leveraging Google Analytics data to boost marketing, advertising, and promotions campaigns.
Search Engine Optimization (SEO)
SEO is a central focus of marketing efforts in the digital age. This course provides a solid foundation in essential SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, and Google Analytics.
Email Marketing
Learners discover how to build successful automated email marketing campaigns that nurture leads through the marketing funnel to improve reach and engagement.
Social Media Marketing (Organic & Paid)
Learners develop knowledge and skill in how to create organic content and manage paid digital advertising campaigns across multiple social media networks as they prepare for the Facebook Blueprint Certification exam.
Search Engine Marketing (SEM)
Participants learn effective SEM strategies and tools, including how to work with Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.
Digital Strategy
The final threshold of the curriculum program, learners synthesize their knowledge and skills from throughout the Bootcamp into a comprehensive digital strategy for the live assets of a real-world client project. Showcasing a top-down understanding of digital marketing operations and how to build digital marketing strategies for short- and long-term goals applicable to the workplace.
Why Choose ThriveDX
Furture-Proof
Experience
When you partner with us, your learners experience a hands-on approach to digital marketing training to gain real-world skills through practical knowledge and measurable, real-time results that are transferable to their current roles, future digital careers, or aspiring business ventures.
Versatile workforce development
The ThriveDX Digital Marketing Bootcamp is developed around the most in-demand digital marketing skills to prepare your learners to leverage a host of digital platforms for the competitive edge in marketing, communications, and advertising that graduates need to to get hired.
A partnership that empowers
ThriveDX is here to help you lay a path to career success. We focus on delivering comprehensive enrollment and admission services, marketing support, and talent matching, so you can focus on the all-important task of empowering the digital workforce of tomorrow.
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