Digital Marketing Bootcamp

Equip your learners with the essential training and skills needed to be innovators in the world of digital marketing and advertising.

Digital Marketing

Create a path to digital success

Demand for advertising, promotions, and marketing professionals is projected to grow around 10 percent from 2020 to 2030, according to the U.S. Bureau of Labor Statistics. Fueled by the COVID-19 pandemic, an acceleration of the digital transformation across the global workforce is leaving companies in need of workers with digital marketing and other skills — and job candidates in need of specialized training. 

Digital marketers are responsible for spearheading brand awareness in the digital arena. These digital marketers directly influence e-commerce traffic, oversee social media initiatives, and target customer and business leads.

They also direct e-commerce traffic, oversee social media initiatives, and target customer and business leads. Individuals enrolled in the ThriveDX Digital Marketing Bootcamp form an in-class digital marketing agency and execute client briefs on their way to real-world agency and business success.

Digital Marketing Program Outline

The ThriveDX Digital Marketing Bootcamp sets learners up to thrive in the multifaceted digital marketing space. Along with practices that mirror marketing agencies, our expert instructors mentor and equip learners with the most innovative digital marketing and advertising tools, tactics, and techniques. The technology course enables you to bridge the global digital skills gap with a practical, market-driven curriculum.

Introductory Course

The Introductory Course provides learners with a strong foundation in digital marketing, covering everything from industry terminology and advertising platforms to the basics of search engine optimization (SEO) and pay-per-click (PPC) strategies.

Fundamentals of Marketing

Participants delve into marketing strategy with instruction that includes buyer personas, inbound and outbound marketing, branding, data analytics, and other strategic tools and techniques.

Content Marketing

Learners will be exposed to a variety of formats to sharpen their writing skills while learning how to create engaging and effective marketing copy for target audiences. Writing for websites, forums, social media platforms, and SEO-based blogs are a few of the formats explored.

Customer Relationship Management (CRM)

Participants learn how to successfully build and manage customer relationships, monitor and track customer engagement using platforms such as HubSpot and Salesforce.

Web Development for Marketers

Beginning with a concept, learners develop their own branded website using WordPress, HTML, and CSS with plug-ins and themes. Learners also practice uploading and publishing website content.

User Experience (UX)

Learners gain knowledge and skills in user experience design that drives effective results in the marketplace. Topics covered include interface adaptation, optimal integration, and banner creation.


E-commerce has become an important aspect of business, as individuals move increasingly to online shopping. Participants learn to build and manage an e-commerce operation that integrates with leading e-commerce platforms such as eBay, Shopify, Etsy, and Amazon, while honing their vendor relationship skills.

Data Analytics & Visualization

This course takes learners through the stages of monitoring, analyzing, and leveraging Google Analytics data to boost marketing, advertising, and promotions campaigns.

Search Engine Optimization (SEO)

SEO is a central focus of marketing efforts in the digital age. This course provides a solid foundation in essential SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, and Google Analytics.

Email Marketing

Learners discover how to build successful automated email marketing campaigns that nurture leads through the marketing funnel to improve reach and engagement.

Social Media Marketing (Organic & Paid)

Learners develop knowledge and skill in how to create organic content and manage paid digital advertising campaigns across multiple social media networks as they prepare for the Facebook Blueprint Certification exam.

Search Engine Marketing (SEM)

Participants learn effective SEM strategies and tools, including how to work with Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.

Digital Strategy

Digital marketing demands a solid strategy to be effective. In this course, learners gain a top-down understanding of digital marketing operations and how to build digital marketing strategies for short- and long-term goals applicable to the workplace.

Why Choose ThriveDX


Your learners receive a hands-on approach to digital marketing training to gain real-world experience and practical knowledge they can apply to their current roles, as well as their future digital careers.

Versatile workforce development

The ThriveDX Digital Marketing Bootcamp is developed around the most in-demand digital marketing skills to prepare your learners to leverage a host of digital platforms for a competitive edge in marketing, communications, and advertising.

A partnership that empowers

ThriveDX is here to help you lay a path to career success. We focus on delivering comprehensive enrollment and admission services, marketing support, and talent matching, so you can focus on the all-important task of empowering the digital workforce.

Get Started today with ThriveDX

Request a demo to get a personalized tour of ThriveDX's award winning solutions

Contact ThriveDX Partnerships

Connect with us at the ASU + GSV Summit

If you are looking to connect with someone from our team on-site, please leave your contact information here and we will connect with you directly during the conference.

Skip to content