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Digital Marketing Bootcamp
Equip your learners with the essential training and skills needed to be innovators in the world of digital marketing and advertising.
Create a Path to Digital Success
Demand for advertising, promotions, and marketing professionals is projected to grow around 10 percent from 2020 to 2030, according to the U.S. Bureau of Labor Statistics. Fueled by the COVID-19 pandemic, an acceleration of the digital transformation across the global workforce is leaving companies in need of workers with digital marketing and other skills — and job candidates in need of specialized training. Digital marketers are responsible for spearheading brand awareness in the digital arena.
They also direct e-commerce traffic, oversee social media initiatives, and target customer and business leads. Individuals enrolled in the ThriveDX Digital Marketing Bootcamp form an in-class digital marketing agency and execute client briefs on their way to real-world agency and business success.
Digital Marketing Program Outline
The ThriveDX Digital Marketing Bootcamp sets learners up to thrive in the multifaceted digital marketing space. Along with practices that mirror marketing agencies, our expert instructors mentor and equip learners with the most innovative digital marketing and advertising tools, tactics, and techniques. The technology course enables you to bridge the global digital skills gap with a practical, market-driven curriculum.
The Introductory Course provides learners with a strong foundation in digital marketing, covering everything from industry terminology and advertising platforms to the basics of search engine optimization (SEO) and pay-per-click (PPC) strategies.
Participants delve into marketing strategy with instruction that includes buyer personas, inbound and outbound marketing, branding, data analytics, and other strategic tools and techniques.
Learners will be exposed to a variety of formats to sharpen their writing skills while learning how to create engaging and effective marketing copy for target audiences. Writing for websites, forums, social media platforms, and SEO-based blogs are a few of the formats explored.
Participants learn how to successfully build and manage customer relationships, monitor and track customer engagement using platforms such as HubSpot and Salesforce.
Beginning with a concept, learners develop their own branded website using WordPress, HTML, and CSS with plug-ins and themes. Learners also practice uploading and publishing website content.
Learners gain knowledge and skills in user experience design that drives effective results in the marketplace. Topics covered include interface adaptation, optimal integration, and banner creation.
E-commerce has become an important aspect of business, as individuals move increasingly to online shopping. Participants learn to build and manage an e-commerce operation that integrates with leading e-commerce platforms such as eBay, Shopify, Etsy, and Amazon, while honing their vendor relationship skills.
The course takes learners through the stages of monitoring, analyzing, and leveraging Google Analytics data to boost marketing, advertising, and promotions campaigns.
SEO is a central focus of marketing efforts in the digital age. This course provides a solid foundation in essential SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, and Google Analytics.
Learners discover how to build successful automated email marketing campaigns that nurture leads through the marketing funnel to improve reach and engagement.
Learners develop knowledge and skill in how to create organic content and manage paid digital advertising campaigns across multiple social media networks as they prepare for the Facebook Blueprint Certification exam.
Participants learn effective SEM strategies and tools, including how to work with Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.
Digital marketing demands a solid strategy to be effective. In this course, learners gain a top-down understanding of digital marketing operations and how to build digital marketing strategies for short- and long-term goals applicable to the workplace.
TESTIMONIALS
Their experience of our expertise.
Why Choose ThriveDX
1.
FUTURE-PROOF EXPERIENCE
Your learners receive a hands-on approach to digital marketing training to gain real-world experience and practical knowledge they can apply to their current roles, as well as their future digital careers.
2.
VERSATILE WORKFORCE DEVELOPMENT
The ThriveDX Digital Marketing Bootcamp is developed around the most in-demand digital marketing skills to prepare your learners to leverage a host of digital platforms for the competitive edge in marketing, communications, and advertising.
3.
A PARTNERSHIP THAT EMPOWERS
ThriveDX is here to help you lay a path to career success. We focus on delivering comprehensive enrollment and admission services, marketing support, and talent matching, so you can focus on the all-important task of empowering the digital workforce.